Pakistani entrepreneur makes Forbes 2021 Rich List as a founder and CEO :        LAHORE:  According to Forbes, Pakistani entrepreneur Eesha...

 Pakistani entrepreneur makes Forbes 2021 Rich List as a founder and CEO :

     LAHORE: 

According to Forbes, Pakistani entrepreneur Eesha Sheikh is one of the world's most promising young business leaders. Playpal, Sheikh's health-tech software, makes it fun for people to achieve their healthcare objectives.

'Playpal uses machine learning to assist customise health advice for its users, and then offers incentives for achieving certain goals, both within the app's internal game and external rewards,' according to Forbes. As of now, the company has raised about $ 2 million."

Playpal Inc., a health-tech start-up founded in 2017, promises to make health capital available to everyone while also providing entertainment value.

It was because of her childhood experience of clinical obesity, she said Profit, that she decided to create an app that would help fix healthcare's underlying problems.

In order to help people regulate their disease susceptibility, I founded the company. This allows them to live their best lives.

"Playpal is an online platform that is built on AI and blockchain technology that learns individual behaviours and supports them to live a healthier lifestyle through actions," Eesha stated when asked more about her business.

Eesha's background in chemistry had a significant influence on her decision-making. From 2015 to 2017, she worked with John Hopkins, Under Armour, and Aetna on a gamified health research after graduation. Keeko, the main character of the game app, was created as a result of this research.

As a 2D combat shooter, Keeko's goal is to defeat her arch-rival, the junk food army. My journey and how far I've travelled are all represented in Keeko," Eesha said.

She presented the Keeko concept to the Innovation Pavilion in 2017, and it was approved. To date, Playpal Games has received 100,000 downloads, whereas ES Games has received 1.0 million downloads.

While Playpal will only be available in the United States initially, Sheikh said, "its staff is always trying to widen our horizons, making it available across the board" about the app's accessibility.

Series A fundraising, increasing our partner network, and deploying the Blockchain AI platform are all part of Playpal's long-term goals.

Then it went through a due diligence, fact-checking procedure before she was selected as one of Forbes' Next 1000, according to Eesha's account.

Eesha's company Playpal was previously included as one of Forbes' 50+ women-led startups impacting the healthtech industry before being accepted into the "Forbes Next 1000 2021" as a woman entrepreneur.